Friday, January 4, 2013

3 Ways In Which Video Marketing Can Help Grow Your Business ...

Are you looking for ways in which you can grow your business through online marketing, but are not entirely sure what some of the better methods that currently exist are? There are many different methods that you can utilize to grow your business through online marketing, so long as you are able toeffectively employ the strategies. One of the best strategies that you can utilize to grow your business is the creation of videos to promote it, and uploading them on the various video sharing websites. There are number of benefits to video marketing including the fact that it will drive traffic to your website, allow you to build back links which are going to grow your presence within the search engines, and also allow you to explain your business to what could be potential customers.

Drive Traffic To Your Website

One of the biggest benefits of employing video marketing strategies is the fact that you were going to be able to drive a lot of traffic to your website in a very short amount of time. If you are able to create interesting videos that users share with one another, that promote your business, as the videos gain attention on the video sharing websites, individuals will become interested in your business and this will allow you to drive a healthy amount of traffic to your website. Driving traffic to your website should be the main consideration when implying video marketing techniques, but is just one of a few different benefits.

Build Backlinks

As you probably know, building backlinks is a very important part of growing your presence within the search engines, and allowing your website to rank highly for a variety of search terms that are relevant your business. Most video sharing websites allow you to place a link in the description of your video, and when you are able to share that video on dozens of different websites, you are creating dozens of different backlinks that are relevant to your website, and your niche. With Google and other search engines taking social factors into account when ranking websites, it is become increasingly important to build backlinks on pages that are relevant to your niche, and contain content that is related to the content that is on your own website.

Explain Your business to Potential Customers

Another huge benefit to video marketing is the fact that you can utilize the video to explain your business to potential customers. One of the biggest disconnect that many businesses have, is being able to explain a complicated service or product to customers, and video marketing allows you to do so in a straightforward and visual manner, which will allow you to connect with a totally new base of customers, that you otherwise would not be able to connect to through copywriting alone.

If you would like to drive traffic to your website, increase your presence in the search engines, or explain your business to potential customers, video marketing can be an excellent strategy to employ.

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Source: http://www.workoninternet.com/business/reviews/miscellaneous/222272-article.html

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Thursday, January 3, 2013

Samsung, Android Remain On Top In U.S. Mobile, Apple Supplants LG As No.2 With 53% Smartphone Penetration: comScore

android-eats-appleBy one account Apple is having a very strong quarter in the U.S. in smartphone sales on the strength of the iPhone 5, but overall, Android and specifically Samsung are continuing to dominate the market. According to figures out today from comScore, there are 123.3 million people in the U.S. using smartphones as of November 2012, and Android represents 53.7 of them. Among all mobile users — smartphone and otherwise — 26.9% of them are using Samsung devices. The figures, the result of a survey of some 30,000 consumers as part of comScores ongoing MobiLens research, found that Apple’s iPhones account for 35% of all smartphone subscribers, and that its overall mobile share is now at 26.9%. That was enough to put Apple ahead of LG as the country’s number-two mobile brand, with LG now at 17.5%, and Motorola and HTC continuing to round out the top-five, but with smaller market shares than three months before. The survey, of course, does not include holiday shopping figures, so it will be interesting to see whether Apple inches closer to Samsung, or even surpasses it, as a result of that period. According to figures from Kantar Worldpanel, Apple’s iPhone, in the 12 weeks that ended November 25, reached its highest-ever sales share in the U.S. market at 53.3%. Top Mobile OEMs 3 Month Avg. Ending Nov. 2012 vs. 3 Month Ending Aug. 2012 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens Share (%) of Mobile Subscribers Aug-12 Nov-12 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Samsung 25.7% 26.9% 1.2 Apple 17.1% 18.5% 1.4 LG 18.2% 17.5% -0.7 Motorola 11.2% 10.4% -0.8 HTC 6.3% 5.9% -0.4 comScore also found that the percentage of mobile consumers using smartphones continues to climb. They now stand at 53%, and just as before the rankings continue to demonstrate that it’s an Android/iOS game: RIM, Microsoft and Symbian all lost market share. Top Smartphone Platforms 3 Month Avg. Ending Nov. 2012 vs. 3 Month Avg. Ending Aug. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens Share (%) of Smartphone Subscribers Aug-12 Nov-12 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A Google 52.6% 53.7% 1.1 Apple 34.3% 35.0% 0.7 RIM 8.3% 7.3% -1.0 Microsoft 3.6% 3.0% -0.6 Symbian 0.7% 0.5% -0.2 But despite the ongoing move to smartphones, people are still using their devices for low-tech activities. ?Texting remains the most popular

Source: http://feedproxy.google.com/~r/Techcrunch/~3/sVXY14dzhmM/

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Pakistan embraces 'political goddess' Bhutto

Rizwan Tabassum / AFP - Getty Images

Crowds gather outside the Bhutto family mausoleum in Garhi Khuda Bakhsh on Thursday.

By Waj S. Khan, NBC News

GARHI KHUDA BAKHSH,?Pakistan -- ?In a country where ethnicity is more important than nationalism, little is celebrated collectively other than the odd cricket victory, and most fallen heroes are forgotten or berated, the commemoration of assassinated Prime Minister?Benazir Bhutto has gone the other direction and is verging on deification.

Since Bhutto?s death on Dec. 27, 2007, the region?s deep obsession with mysticism and the occult has evolved to incorporate her legacy.

?I?m here because the ?martyred queen? was there for us,? said?Mustafa, a police officer?from Bhutto?s nearby hometown of Larkana who volunteered to oversee security during a rally last week at a massive?Bhutto?mausoleum, a modern rendition of the Taj Mahal.

As Mustafa talked, electricity seemed to fill what is now Pakistan's most politicized tomb, with nearly a quarter of a million followers thronging to Bhutto?s ancestral graveyard. It was Pakistan?s State of the Union, Woodstock and Thanksgiving Day Parade, all rolled into one.

Wajahat S. Khan / NBC News

The Bhutto family mausoleum in Garhi Dera Bakhsh in the southern province of Sindh, Pakistan.

?I have this honor to serve in uniform because she bequeathed it,? the 29-year-old Mustafa told NBC News, as house music remixed with Sufi poetry and Bhutto?s own speeches rang through state-of-the-art speakers in a walled-off compound the size of a dozen football fields.?

The posthumous granting of titular royalty upon Bhutto is hardly surprising.?Bhutto?s brand of populism raged in the days leading to the main event --?a speech on Thursday by her son, 24-year old Bilawal Bhutto Zardari, which propelled him into the rough and tumble mainstream of Pakistani politics.

An A to Z guide to the Islamic Republic of 'Banistan'

Considered Pakistan?s most important political dynasty, the Bhuttos have crafted a critical brand over nearly five decades: Ivy Leaguers with feudal holdings; anti-military progressives with Islamic leanings; minority Sindhis who have challenged the Punjabi majority; loud and proud Shiites in an increasingly tense and sectarian Sunni country -- a modern cross between the Kennedys, the Tudors and the landed rajas of the subcontinent.

Bhutto's assassination just reinforced the existing cult of?martyrdom widely followed by many in her?constituency?in the?Sindh province and throughout Pakistan,?according to Raza Rumi, who directs policy for The Jinnah Institute, one of Pakistan's leading and more liberal think tanks.

Rizwan Tabassum / AFP - Getty Images

President Asif Ali Zardari, the widower of assassinated former premier Benazir Bhutto, embraces his son Bilawal Bhutto Zardari outside the Bhutto family mausoleum in Garhi Khuda Bakhsh, Pakistan, on Thursday.

"The legends and myths of famous Muslim sacrifices through the centuries have set the parameter for this religious/magical/political framework that now dominates her narrative," he said.?

Hashish, whiskey
At last week's rally, the smell of hashish and whiskey whiffed from dark corners, mixing exotically with the aroma of the langar, a makeshift community cafeteria designed to feed thousands.?But it was the combination of mysticism and politics that make the growing movement surrounding the Bhutto legacy unique. ?

Full NBC News?coverage of Pakistan

Dilawar, 28, and Samina, 20, who had trekked from neighboring Dadu with their 2-year-old child, swore about the magical powers of ?Bibi Shaheed,? which translates from Urdu as ?Martyred Lady.?

?It was this annual ziarat and dua (pilgrimage and prayers) to her grave that made our baby come into the world. Our conditions got better. That?s why we come every year,? Dilawar told NBC News.

A suicide bombing at a political rally kills Pakistani opposition leader Benazir Bhutto. NBC's Matt Lauer reports.

7 aid workers shot and killed in Pakistan

Speaker after speaker took to the 40-feet high stage protected by bulletproof glass.??One Zardari outweighs them all!? the crowd chanted.

The reference was for the man who had just landed via helicopter, the current president and Bhutto?s widower, Asif Ali Zardari, who has managed to keep her party -- Pakistan?s most popular -- intact and in command, but barely, of the nation?s divided and war-torn polity.

'Modern political goddess'
"[During the] last five years, the death anniversary of Bhutto has turned out to be a bigger event than many actual mainstream religious events across Pakistan," said Rumi, the policy analyst. "That's phenomenal politics. The invocation of Sufi legends with a modern political goddess have altered the spiritual consciousness of the rural population."?

Muhammed Muheisen / AP

Images of daily life, political pursuits, religious rites and deadly violence.

The credit for sustaining the Bhutto brand through the?institutionalization?of this?commemorative?rally goes to Zardari. In a country accustomed to military coups, he has almost completing the full term of an elected civilian government for the first time since the Pakistan's independence 65 years ago.

Can social media propel 'rock star' politician Imran Khan to power in Pakistan?

While Zardari is considered one of Pakistan's sharpest political operatives, he is less popular than Bhutto was, and spent the years between 1996 to 2004 in jail on corruption charges that he says were politically motivated. But as he grooms his son to take over the country's largest political party, he continues to be locked in a power struggle with the judiciary as well as the so-called deep state, local parlance for the military establishment.

At the rally, which?his government branded ?The Day of Martyrdom," the?hundreds of thousands greeted Zardari with a roar of approval?as he pledged free elections in a country?unaccustomed?to them.

Dec. 27: Benazir Bhutto was born to lead the fight for Democracy in a hard-line Muslim nation. NBC's Chris Clackum looks back at her life.

More world stories from NBC News:

Follow World News from NBCNews.com on Twitter and Facebook

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Source: http://worldnews.nbcnews.com/_news/2013/01/02/16283955-commemoration-or-deification-pakistanis-honor-martyred-queen-benazir-bhutto?lite

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Goal Setting Part 1: The Only New Year's Resolution That *Really ...

iStock_000015646374XSmallDid you enjoy your holiday kicking back on the lawn chair? Good, because now that it?s the beginning of a new year, it?s time to get off your *ahem* and start goal setting!

(Actually, progress is best made with a balance of goal setting and getting, and lawn chair resting throughout the year?more on that in a minute.)

Since the new year is a time of new beginnings, now is a great time to set your goals for 2013 and beyond. Many people set new year?s resolutions, vowing to making this year different. I imagine you have a few things you?d like to be different this time around as well.

Unfortunately, the odds are not favorable. The majority of new year?s resolutions don?t make it past January; and many of us ?fall off the wagon? within a week! How many times have you set new year?s resolutions that you actually kept in the long term? Forget keeping resolutions through February?I often used to forget what my resolutions even were by February! Been there? ;)

Of course, that doesn?t mean you should ?resolve to have no resolutions,? as many people joke and some seriously recommend. It means knowing how to make new year?s resolutions?from here on out referred to as goals?that you can actually stick to.

Goat setting and goal-getting is an art, and a science. Whether you want to improve your health, advance your career, and finally get a good relationship (or make your current one better) ? and if you?re like me you want all of the above! ? then you?ll need to know how to go about doing it in the most effective, least stressful way.

Thus begins part 1 of a 3 part series on effective goal setting.

Part 1: The Only New Year?s Resolution That *Really* Matters:
A.k.a.: Why all of your other goals, dreams, and aspirations will either fail, or fail to make you any happier, until you?ve mastered this one thing.

Why? Because most people think that if I HAVE these things, I will get to DO these things, and then I will BE happy. Actually, it is the other way around. People who ARE (be) happy DO certain things that bring them STUFF (have).

So it comes down to knowing which direction the whole be-do-have thing works.

Happiness, feeling good about yourself, feeling at peace with yourself, getting in touch with your inherent, authentic perfection as a being?these are states of being. Incidentally, so are anger, sadness, frustration, bitterness, guilt, shame, boredom, and feeling like a failure. These states are instantly accessible: anytime, day or night, regardless of outside circumstance.

Goals, on the other hand, are specific things you?d like to do or have in the future. Such as: losing a certain amount of body fat, getting a raise, taking helicopter lessons, or going out on more dates. These are not instantly accessible. They are things that require planning to obtain (more on successfully planning them in Part 2).

To put it in more precise terms; a state = being, doing (internal process) while a goal = doing (external activity), having.

Goals do not necessarily equal states. It is simply incomprehensible to think that if ?I lost 20 pounds, I would be happy,? or, ?if I got a relationship, I would not be lonely anymore.? This is setting yourself up for failure, because either you won?t get the goal at all, or worse, you?ll get it and realize that it didn?t really bring you all the happiness you thought it would. A miserable person who loses 20 lbs is a miserable person who is 20 lbs lighter. A miserable 300 lb person who learns to embrace a happier state is a heavy, happy person.

Don?t even get me started on the Hollywood perpetuated myth that finding your soulmate will magically solve all your problems? ;)

It?s tempting to start off the new year with long lists of resolutions, but before we can do any resolution-making and goal setting that will matter, there is one very important thing that needs to be in place: ?You must know, down to your very core, that you are already good enough, awesome, great, wonderful, beautiful, whole, and perfect. Just as you are. Right now.

If you already know this?not just in your head, but in your heart of hearts, you may skip to Part 2. :)

For the rest of us, here are some thoughts on why it?s so important to have this belief before proceeding with much else.

Goals are a fun, useful tool make your life better. They will not ?fix a broken you. There is no stack of cash high enough, no body sculpted enough, no lover hot enough that will fix a broken you. All the self-help books and seminars in the world won?t fix a broken you. It?s impossible for anything outside of you to fix a broken you, because you aren?t broken in the first place.

As Mark Manson says in his article on the topic, self-help will only help if you already have a fundamental belief that you are OK as a person.

??Bad-to-OK people are in it because they believe that they?re fundamentally flawed and want to fix themselves. OK-to-Great people are in it because they think they are OK, but they want to become great.
?Generally speaking, the OK-to-Great people do just that ? they go from having an average and ?OK? life and turn it into something really unique and great over the course of years?The Bad-to-OK people improve little, if at all, even after years of ?effort?. In some cases, they may even get worse.?

We are always trying to run faster, jump higher, get skinnier, earn more, have more time, more sex, more stuff, in the hopes that one day, we will achieve that elusive something.

So, if you woke up on Jan 1 thinking some version of, ?Ok, here are all the things I need to fix about my life so I can finally be happy?? Stop. Crumple up that list. Delete it. Trash it. It will be useless to you until you stop trying to fix things.

The only new year?s resolution that really matters is this: that this is the year you will finally embrace your inherent goodness, wholeness, and perfection as a being (that is, if you haven?t already). You will become an ?Ok-to-Great? person; you will believe that you are okay the way you are, and it?s all icing on the cake from here on out!

Seriously, losing a few pounds and earning a few more dollars is a piece of cake compared to this. ;)

Before we move on, let?s define a few things:
?Goodness, in this context, conveys the idea that you are NOT bad, or that there is anything wrong with you. You may have done bad things (we all have), but you are not bad as a person.
?Wholeness, in this context, refers to the idea that you are not broken or incomplete.
?Perfection has a dictionary definition of ?corresponding to an ideal standard or abstract concept.? In this context, your inherent perfection is recognizing that the only ideal standard for you is you, ergo, you are perfect.

So, where do we lose our sense of inherent goodness, wholeness, and perfection? Where do we lose our belief that we are OK, and instead feel empty and broken?

If you?ll let me get all ?conspiracy-theorist? on you for a minute, you are surrounded by people who are trying to sell you stuff, and one of the most effective ways to sell you stuff is to make you feel bad about yourself.

This idea that you have to have a certain job, or a certain kind of relationship, or a certain kind of body?let?s just call it status?the idea that you need to have status to be good, whole, and/or perfect is a L-I-E.

Yes, it?s a lie that a lot of people have bought into, but just because lots of people believe it, that doesn?t make it true. Most people think that status comes from having *stuff,* which is great news for the marketing team, because that means they?ve done their job well.

By the way, I?m not really anti-marketing or anti-advertising. It is how we learn about certain things that are useful and make our lives better; but there is a big difference between ?Wow, my iPhone5 really makes certain things easier and more entertaining,? and ?I need an iPhone5 because having one makes me cool!?

Even if you?re not buying into the idea that you need certain products, most of us buy into the ideas that come from friends, family, and other people we look up to. I spent a good portion of my adult life thus far doing things that I hoped would turn a few people?s judgemental comments into praise (?But if they could just see..., then maybe??).

It all comes down to seeking approval from outside sources. Sometimes it is useful to have outside validation of your ability in certain skills, for example, a physician can examine your body and run certain tests to see what kind of health you?re in; a teacher can give a exam to see if a student has learned the material.

However, seeking outside validation to determine how close you are to perfect is a losing battle, because:

a) No outside source will agree on one standard, and many opinions will conflict.

b) All external measurements are man-made, arbitrary standards and can?t measure anything except for what they measure. A driving test can only measure driving ability; someone could get a ?perfect score? on a driving test, because there is an ideal standard for driving, but this does not measure their character or inherent perfection as a human being.

You are the ideal standard for you, just like the original Mona Lisa?is the standard for the Mona Lisa. Anyone who tries to copy this painting has to refer to the original. Well, in this case, you ARE the original, so you are also the ideal standard you need to adhere to. Your perfection lies in your authenticity.

It might seem like there are outside standards for how the ideal person should be, but again, there are way too many conflicting ideas about this for there to actually be a standard. In other words, you can either be perfectly you, or chip away at that by trying to be some outside ideal of perfection that actually doesn?t exist.

Even if you were to look at the average (the average person scores a ?16? on their XYZ Test by the age of 30), average is hardly the same thing as perfect. Seriously, why strive to be average when you can strive to be your best self? Trying to be like ?the average so-and-so? might be the most damaging form of approval seeking there is.

Many of us start off seeking the approval of parents, and teachers, mentors, then of peers and lovers (or those we wish were lovers). Some people turn to religion. Some people end up seeking the approval of a therapist, coach, or ?guru? as a way to feel like they?re *finally worthy,* but this is just replacing one outside source with another.

This is why we struggle with the idea that rest and recuperation (the lawn chair) are as important as action, movement, and achievement. This is why some people become addicted to stress. Sitting on a lawn chair probably won?t get you as much approval as moving, shaking, and doing, doing, doing; however, approval seeking will run you down, burn you out, and, worst of all, likely lead you away from achieving YOUR life?s purpose.

So what?s a hopeless approval-seeker to do? Well, luckily, now there?s a solution! For only 5 easy payments of $147.95, you can download my all new ?Ultimate Happiness and Peace of Mind Program?! Product launch 2013, yeah!

Ok, all kidding aside, ultimately, the knowledge that you are good, worthy, and perfect must come from within. Mommy, Daddy, friends, society, universities, your job, your boss, your car, your Apple products can?t give you this knowledge. Mentors, teachers, and spiritual guides might be able to point you in the right direction, but they can?t give it to you. Your partner, or future partner, cannot give it to you.

This can be a bit of a catch 22, since most people who feel unworthy, feel unworthy to grant themselves worthiness. However, by adopting a new mindset, this cycle can be broken.

Here are some of the ways to start to get in touch with your inherent perfection:
1. Notice if you feel angered by these ideas, and remember that I?m giving you nothing but compliments and encouragement, so what?s really got you upset? ;)

2. Become aware of when you do something to gain another person?s approval. Ask yourself, ?What would happen if this person did not approve of me?? For 99% of people, the answer is ?Nothing bad would happen.? If it?s someone like your boss, then, ok, maybe you?d lose your job, so maybe you should go ahead and do that thing that will let him or her see you a little more favorably. However, this awareness will help shift the focus to ?I?m doing this to keep my job/get a promotion,? rather than, ?I?m doing this because my boss?s approval helps me feel more complete as a person.?

3. ?Meditate?on the idea that you are perfect, just the way you are. That you are the only ?ideal standard? for you, and your perfection lies in your authenticity.

*Note (and I am of course in no way speaking from personal experience here ;) ): This might piss you off at first. You may want to cry, scream, or hit things. There might be a lot of layers of BS to wade through. There might be some indignant thoughts of, ?But it?s not fair that all those things happened to me!? You may be tempted to say ?Fuck it,? and go eat some ice cream instead. You may fall asleep. But stick it out and you?ll eventually find a moment of peace, where you feel totally perfect.

4. Don?t get pissed off when you realize that that one moment didn?t last forever, and you are not ?done.? This is a lifelong journey. ;)

5. Become grateful for what you have, quit whining about what you don?t have. Enjoy the things that make you smile and laugh. Below is one of my favorites:


Source: http://www.artofflirting.com/goal-setting-part-1-the-only-new-years-resolution-that-really-matters

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