Since almost all real estate buyers search online for properties, you have to have an internet marketing strategy. What does that mean?Although internet marketing is complex, it can also be reduced to five key components. These must become the five elements of the internet marketing strategy you create to sell your property fast.These five components of an internet marketing strategy are the tools you must have in your marketing toolkit if you want to beat out the hundreds of properties that are online and competing for your buyer?s attention.The Five Key Tools for Internet Marketing Success Are:
A well-designed home-for-sale website
An effective plan for search engine optimization (SEO) of your property website
An effective plan to market and promote your property website, both online and offline
A lead-capture system tied into an automatic email follow-up system, and
Third party lead generation resourcesYour Home-for-Sale Website: You can?t effectively sell property online without a nicely designed stand-alone website.An SEO Plan for Your Property Website: Since you will have a stand-alone property website you can use dozens of search engine optimization techniques to bring hundreds of visitors to see your property website every month until one of them buys your property.A Plan to Market Your Property Website: Although SEO may bring a lot of free traffic from Google and other search engines, you still must market and promote your property website. Offline website promotion includes making your web address conspicuous in newspaper ads, flyers, and mailers.A Lead Capture and Email Follow-up System: If you create and market a custom website you must do your best to get the email address of every visitor. People don?t buy a house after visiting a website one time. They buy after a period of time when there has been regular follow-up with them.Third Party Lead Generation: This means you pay for leads from third parties. I?ve used these in the past and found them NOT to work well and hope to never have to use them again. My goal is ? and yours should be ? to use the other four tools to generate my own leads. This is the path to marketing success today, and this approach will help you sell your property faster.
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